We're opening Kindly 1,000 at a time — so we can look after everyone properly.Why we do that

Kindly, for you

Finally, mobile that is actually good.

Everything you'd expect from a big network — none of the games. No annual price rises, no lock-in, and £1 a month from your bill goes to good causes.

A man in a yellow beanie hat and green glasses looking at his phone in surprise

Why Kindly works for you

No annual price rises

The price you start on doesn't creep up every April.

No lock-in, ever

30-day rolling — stay because it works, not because you're stuck.

A proper UK network

99% coverage and 5G. All the reach, none of the games.

Real people, not bots

A UK team on the phone, chat or email whenever you need them.

Why Kindly for you

Fair mobile that does a little good.

A woman in a yellow corduroy shirt holding a mug and laughing at her phone against a purple studio backdrop

Fair pricing that stays fair

  • No annual price rises
  • The same price for everyone
  • No loyalty penalty
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Feel-good, built in

  • £1 a month to good causes
  • At no extra cost to you
  • Your bill quietly does good
A grandmother and grandson on a video call in a living room

No nasty surprises

  • Spend caps & usage alerts
  • Travel Safe — capped abroad
  • Only pay when your SIM's live
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Total freedom

  • 30-day rolling, cancel anytime
  • Keep your number
  • Switch in minutes

Why it's different

Everything you'd expect. None of the games.

Straightforward mobile that rewards staying, rather than taking loyalty for granted.

Feature
Other networks
Annual price rises
Other networks: Up every April
Kindly: None — the price holds
Contract length
Other networks: Locked in for years
Kindly: 30-day rolling
Loyalty pricing
Other networks: New joiners pay less
Kindly: One fair price for all
Support
Other networks: Chatbot maze
Kindly: Real UK humans
Giving built in
Other networks: Nothing
Kindly: £1/month to good causes

Kindly vs other networks

Personal plans

Simple plans. Fair prices.

30-day rolling, no lock-in, and £1 a month to good causes — included in every plan.

Plans

Light use

5GB

Mostly WiFi

Mostly on WiFi — calls, texts and a bit of browsing.

£11.95/month inc VAT

£2.39 per GB

£1 to good causes
Get my SIM
No limits

Unlimited

Heavy use

Stream, scroll and hotspot without watching the meter.

£18.95/month inc VAT

Unlimited data — never watch the meter

£1 to good causes
Get my SIM

Every price includes VAT. Every plan is 30-day rolling — cancel anytime, no exit fees.

The good you do

Your phone bill, quietly doing good.

£1 a month from your SIM goes into the Kindly Fund and gets to work backing real causes across Britain — food banks, young people, mental health and community groups. It costs you nothing extra.

  • £1 every month, at no extra cost
  • Straight into the Kindly Fund
  • Backing real causes across the UK
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If 1,000 new SIMs join a month, over 5 years…

60,000

SIMs on Kindly

£1.83m

raised for the Fund

£720k

a year to good causes

Illustrative — the Fund grows with every SIM that joins.

Switching is easy

Sorted in minutes, not an afternoon.

01

Pick your plan

Choose your data and order your SIM. Two minutes, no long forms.

02

Keep your number

Bring your number across when you're ready — with no gap in service.

03

Only pay when live

Nothing leaves your account until your SIM is switched on.

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Giving, built in

Your bill, quietly doing good.

Same great coverage, a fairer price — and £1 a month going somewhere that matters.

Your questions, answered

Good to know.

The details that make switching to Kindly simple.

Whose network is it?

Kindly runs on a leading UK network, with 99% estimated UK coverage and 5G. You get the same reach and reliability — just none of the games.

Can I keep my number?

Yes — bring your number across for free when you're ready. Your old SIM keeps working until the switch completes.

Is there a contract?

No lock-in. Everything is 30-day rolling — cancel anytime, with no exit fees.

Where does the £1 go?

£1 a month from your SIM goes into the Kindly Fund, which backs good causes across Britain. It's included in your price and costs nothing extra.

What happens if I use my data abroad?

EU roaming is included, and Travel Safe caps every day beyond it — so a trip can never land you a shock bill.

When do I start paying?

Billing starts when your account goes live and your first Direct Debit is collected. You'll always get an itemised bill, and you can see exactly what each SIM costs in your account.

Ready when you are

Fair mobile you can feel good about.