About
A UK mobile network that's a bit kinder.
Kindly is a UK SIM-only mobile provider. We sell genuine O2 SIMs on 30-day rolling plans, with no annual price rises and £1 from every active SIM going to good causes — every month, automatically.
Mobile pricing should reward loyalty, not punish it.
The big networks lock customers in for two years, raise prices every April, and charge long-standing customers more than new ones. None of that is necessary.
So we built the opposite: 30-day rolling, one price for everyone, no annual rises, and a default donation that turns ordinary phone bills into a quiet, recurring force for good.
Three things we won't compromise on.
- 1.No annual price rises. Ever.
- 2.No loyalty penalty. Same plans, same prices, for everyone.
- 3.£1/SIM/month, every month — to good causes, automatically.
How we're built
Small team. Big network. Boring billing.
Big network
Genuine O2 SIMs — coverage and 5G unchanged.
Built-in giving
£1/SIM/month, pooled and distributed transparently.
Self-serve by default
Everything in the portal. No tickets, no waiting.