About
A UK mobile network that's a bit kinder.
Kindly is a UK SIM-only mobile provider. We sell genuine SIMs on a leading UK network on 30-day rolling plans, with no annual price rises and £1 from every active SIM going to good causes — every month, automatically.
Mobile pricing should reward loyalty, not punish it.
The big networks lock customers in for two years, raise prices every April, and charge long-standing customers more than new ones. None of that is necessary.
So we built the opposite: 30-day rolling, one price for everyone, no annual rises, and a default donation that turns ordinary phone bills into a quiet, recurring force for good.
Three things we won't compromise on.
- 1.Your price doesn't go up every April.
- 2.No loyalty penalty. Same plans, same prices, for everyone.
- 3.£1/SIM/month, every month — to good causes, automatically.
How we're built
Small team. Big network. Boring billing.
Big network
Genuine SIMs on a leading UK network — coverage and 5G unchanged.
Built-in giving
£1/SIM/month, pooled and distributed transparently.
Self-serve by default
Everything in the portal. No tickets, no waiting.
How we're growing
Small on purpose.
We open Kindly a thousand SIMs at a time. Not scarcity for its own sake — it's how we keep support human, iron out the wrinkles, and make sure everyone who joins gets looked after properly while we grow. Join this batch and you get real people on the end of the phone, a say in what we build, and first place in the queue for everything new.