Your impact

The good you're doing, on every bill.

Every SIM gives a fixed £1 a month to the Kindly Fund — our own fund, backing good causes across Britain. It's powered entirely by you, and it costs you nothing extra. Just a phone bill, quietly doing a little good.

Volunteers handing a box of donated food to a visitor at a community hall

A woman smiling at her phone in her kitchen

The idea

Turn an everyday bill into a little good.

You pay a phone bill every month anyway. So what if a pound of it quietly did something good? That's the whole idea behind Kindly. A fixed £1 from every SIM flows into the Kindly Fund — our own giving fund — and goes to work backing real causes right across Britain. You don't pay a penny more. You don't lift a finger. You just switch, and your bill starts doing a little good, every single month.

Children in purple football kit laughing with their coach at a community football session in a park

How it works

One pound, every SIM, every month.

Every active SIM on Kindly gives £1 a month — the same fixed amount, across the whole network. Almost all of it flows into one place: the Kindly Fund.

It never touches your bill. The £1 comes out of our margin, not on top of your price — so giving costs you nothing extra.

How the Fund works →

Meet the Kindly Fund

One fund. Powered by you. Working across Britain.

Rather than split a pound a thousand different ways, every SIM's £1 flows into one place — the Kindly Fund, our own giving fund. Pooled together it's big enough to actually matter: backing real, registered causes doing work that counts, right across the country. And it's powered entirely by people like you, just paying a phone bill.

Volunteers unloading crates of food from a van together

Bigger, together

Thousands of single pounds, pooled into one fund, add up to support serious enough to make a real difference — not scattered gestures.

A youth worker reading with two children in a community library corner

Where it's needed

The Fund backs a range of good causes across Britain, so your money goes where it can do the most good.

A woman smiling at her phone over a mug of tea at her kitchen table

The good is yours

It's your money that makes it happen — the good the Fund does is good you're part of, just by paying your bill.

The work it backs

The causes your Fund gets behind do work that can't wait.

Charities and community groups hold up things that matter — feeding families, supporting young people, caring for people who'd otherwise be on their own — often on stretched budgets and stretched teams. What they're short of is steady, dependable funding they can count on. That's exactly what the Kindly Fund is built to be.

Volunteers in aprons packing food parcels on trestle tables in a church hall — Food banks & hardship

A support worker handing a blanket and hot drink to a man at a night shelter reception — Homelessness & housing

A volunteer and new arrivals chatting over tea around a table at a community centre — Refugees & new arrivals

A money adviser talking with a client across a desk covered in paperwork — Debt & money advice

Teenagers laughing together around a pool table at an evening youth club — Youth clubs

A grassroots football team of mixed ages celebrating with their coach on a muddy local pitch — Sports & activity clubs

A volunteer tutor reading a picture book with a young child at a library table — Education & literacy

A mentor and a young adult walking and talking together along a city street — Care leavers & mentoring

A helpline volunteer wearing a headset at a desk beside a sunny window — Mental health

A hospice nurse sitting at a patient's bedside holding their hand — Hospices & end-of-life care

A wheelchair user laughing in a bright plant-filled community café — Disability & access

An unpaid carer chatting with a support worker over tea at a kitchen table — Carers' support

An older man smiling on the phone in his armchair at home — Loneliness & companionship

An older woman and a younger relative doing a jigsaw together at a memory café — Dementia support

People of all ages with hot drinks and blankets around tables in a warm church hall — Warm spaces

Neighbours setting out chairs and chatting before a meeting in a community hall — Community centres

Volunteers in hi-vis vests litter-picking together on a neighbourhood green — Local volunteering

A community choir singing from songbooks in a village hall — Arts & culture

A wildlife volunteer gently cradling a rescued hedgehog — Animals & wildlife

Conservation volunteers planting saplings along a riverside path at golden hour — Nature & green spaces

Neighbours of different ages tending vegetables in raised beds at a community garden — Community gardens

Wherever the need is greatest, your Fund helps meet it — every month.

The good, together

The more of us, the more good we do.

A pound a month is small on its own. But as more people join Kindly, month after month, look what the Fund adds up to. This is the story we're really telling — your £1, and everyone else's, growing into something real.

If this many new SIMs join Kindly each month…

500 a month

Over

6,000

SIMs on Kindly by the end

£39k

raised for the Fund in that time

£72k

a year to good causes from then on

Illustrative only — assumes steady growth from launch and £1 per giving SIM a month. A picture of what's possible, not a promise. Your part: just £1 a month — £12 a year — pooled into all of it.

Three charity volunteers in purple branded tops sorting donation boxes in a bright community hall

Got a cause of your own?

Want to raise money for a cause you love?

The Fund does the deciding — but if there's a cause close to your heart, you can raise for them directly through SIMs for Good. Introduce them to Kindly, and once they're on board, the £1 from your SIM can go straight to them. Until then it stays in the Fund, doing good — and you can switch the moment they sign up.

1. Tell us about your cause
2. We invite them to SIMs for Good
3. Point your £1 straight at them

Introduce your cause Explore SIMs for Good

The Kindly team talking together in their office

Be one of the first

Get in early — and help build the Fund from the start.

We're opening with a limited first release of SIMs. Join now and you're there from the very beginning — helping build the Kindly Fund from its first pound, and its first good deed. Are you a charity? Your supporters can raise for you too, through SIMs for Good.

"We didn't want to bolt charity on as a marketing line. A fixed pound from every bill, pooled into one fund and put to work — start small, do real good, and let it grow. That's the whole idea."— Dom Ryan, Founder, Kindly Mobile

Explore SIMs for Good

Questions

Your impact, answered.

A little good, with every bill.

How giving works