Founding release — the first 1,000 SIMs. Help shape mobile done properly.
Kindly

Your impact

The good you're doing,

on every bill.

Every SIM gives a fixed £1 a month to the Kindly Fund — our own fund, backing good causes across Britain. It's powered entirely by you, and it costs you nothing extra. Just a phone bill, quietly doing a little good.

Volunteers handing a box of donated food to a visitor at a community hall

£1

from every SIM, every month

100%

into the Kindly Fund

1 Fund

backing good across Britain

One fixed pound from every bill — pooled into the Kindly Fund to do real good.

Volunteers packing food parcels at a community food bankTeenagers laughing with a youth worker at a community clubA carer sitting with an older person, holding handsA local community group standing together outside their community centreA wildlife volunteer caring for a rescued animal outdoors
A woman smiling at her phone in her kitchen

The idea

Turn an everyday bill into a little good.

You pay a phone bill every month anyway. So what if a pound of it quietly did something good? That's the whole idea behind Kindly. A fixed £1 from every SIM flows into the Kindly Fund — our own giving fund — and goes to work backing real causes right across Britain. You don't pay a penny more. You don't lift a finger. You just switch, and your bill starts doing a little good, every single month.

How it works

One pound, every SIM, every month.

Every active SIM on Kindly gives £1 a month — the same fixed amount, across the whole network. Almost all of it flows into one place: the Kindly Fund.

Personal

£1 to the Kindly Fund

Your bill quietly funds good causes across Britain — pooled with everyone else's to go further.

Business

£1 per SIM to the Fund

Every SIM in the team gives £1 to the Kindly Fund — at no extra cost to the business.

Charity

£1 back as your discount

On charity plans the £1 comes back to you as a lower price — because your charity is the cause.

It never touches your bill. The £1 comes out of our margin, not on top of your price — so giving costs you nothing extra.

Meet the Kindly Fund

One fund. Powered by you. Working across Britain.

Rather than split a pound a thousand different ways, every SIM's £1 flows into one place — the Kindly Fund, our own giving fund. Pooled together it's big enough to actually matter: backing real, registered causes doing work that counts, right across the country. And it's powered entirely by people like you, just paying a phone bill.

A wheelchair-using charity worker smiling at her phone at a white desk against a yellow studio backdrop

Bigger, together

Thousands of single pounds, pooled into one fund, add up to support serious enough to make a real difference — not scattered gestures.

A charity manager smiling at a white desk with a folder, against a yellow studio backdrop

Where it's needed

The Fund backs a range of good causes across Britain, so your money goes where it can do the most good.

A woman holding a mug of tea and laughing at her phone against a yellow studio backdrop

The good is yours

It's your money that makes it happen — the good the Fund does is good you're part of, just by paying your bill.

The work it backs

The causes your Fund gets behind do work that can't wait.

Charities and community groups hold up things that matter — feeding families, supporting young people, caring for people who'd otherwise be on their own — often on stretched budgets and stretched teams. What they're short of is steady, dependable funding they can count on. That's exactly what the Kindly Fund is built to be.

Volunteers packing food parcels at a food bank
Food banks & hardship
Young people with a mentor at a youth club
Young people
A supportive conversation between a helpline volunteer and a visitor
Mental health & wellbeing
A carer sitting with an older person, hands held
Older people & hospices
A wildlife volunteer caring for a rescued animal
Animals & wildlife
A local community group outside their community centre
Local community groups

Wherever the need is greatest, your Fund helps meet it — every month.

The good, together

The more of us, the more good we do.

A pound a month is small on its own. But as more people join Kindly, month after month, look what the Fund adds up to. This is the story we're really telling — your £1, and everyone else's, growing into something real.

If this many new SIMs join Kindly each month…

1,000 a month

Over

60,000

SIMs on Kindly by then

£1.83m

raised for the Fund

£720k

a year to good causes, by then

Illustrative only — assumes steady growth from launch and £1 per giving SIM a month. A picture of what's possible, not a promise. Your part: just £1 a month — £12 a year — pooled into all of it.

Got a cause of your own?

Want to raise money for a cause you love?

The Fund does the deciding — but if there's a cause close to your heart, you can raise for them directly through SIMs for Good. Introduce them to Kindly, and once they're on board, the £1 from your SIM can go straight to them. Until then it stays in the Fund, doing good — and you can switch the moment they sign up.

  1. 1. Tell us about your cause
  2. 2. We invite them to SIMs for Good
  3. 3. Point your £1 straight at them
Introduce your causeExplore SIMs for Good
The Kindly team talking together in their office

Be one of the first

Get in early — and help build the Fund from the start.

We're opening with a limited first release of SIMs. Join now and you're there from the very beginning — helping build the Kindly Fund from its first pound, and its first good deed. Are you a charity? Your supporters can raise for you too, through SIMs for Good.

"We didn't want to bolt charity on as a marketing line. A fixed pound from every bill, pooled into one fund and put to work — start small, do real good, and let it grow. That's the whole idea."— Founder, Kindly Mobile
See plansExplore SIMs for Good

Questions

Your impact, answered.

A little good, with every bill.

See plansHow giving works