The fair mobile network that gives back
No annual price rises. No lock-in. And £1 a month from every SIM goes to good causes.
99% UK coverage · 5G · EU roaming included
Backed by our Fair Price PromiseEverything you'd want. None of the games.
The price you join on doesn't creep up every April. Ever.
Full UK-wide coverage and fast 5G, with EU roaming included.
Change, pause or leave whenever it suits you. Cancel anytime.
Built into your price — your bill quietly doing a little good.
Pick your Kindly
Same fair network and giving underneath — priced and built for you.
For teamsVAT invoices, spend caps, and one account to manage every SIM — with no lock-in.
Charity pricingCharity pricing below our business rate — so more of every pound reaches your work.
Now liveA phone plan that's on your side — no price hikes, no lock-in, and a little good built in.
The good you do
£1 a month from every business and personal SIM goes into the Kindly Fund, backing real causes across Britain — food banks, young people, mental health, community groups. It's built into your price, so it costs you nothing extra.
60,000
SIMs, if 1,000 join a month for 5 years
£1.83m
raised for the Fund over that time
£720k
a year, going to good causes
Illustrative — the Fund grows with every SIM that joins. Every penny is tracked and published.
Switching is easy
Keep your number, activate when it suits you, and start paying only once your SIM is live.
Choose what fits — business, charity or personal. eSIM or physical SIM, no lock-in.
Your SIM arrives inactive. Switch it on when it suits, keep your number, and you only pay once it's live.
£1 a month goes to good causes automatically — no admin, no extra cost, from day one.
The Fair Price Promise
The price you join on doesn't creep up every April.
No loyalty tax. New or long-standing, everyone pays the same.
30-day rolling. Stay because it's good, not because you're stuck.
If a price ever has to change, it changes for everyone — so it's always fair. Backed in our terms.
Why it's different
The old way: Up every April
Kindly: None — the price holds
The old way: New joiners pay less
Kindly: One fair price for all
The old way: Locked in for years
Kindly: 30-day rolling
The old way: Chatbot maze
Kindly: Real UK humans
The old way: Nothing
Kindly: £1/mo to good causes
Founding release
Real human support while we grow, a say in what we build next, and first in line for everything new — not a call-centre queue.
Find your plan“A phone bill that doesn't creep up every April — and quietly does a bit of good every month.”
Questions? We've got you.
Can't find your answer? Our UK-based team is a message away.
Yes — full UK coverage and 5G, 99% of the UK population (estimated), with EU roaming included. You can check your area on our Coverage page before you switch.
Every penny. £1 a month from every business and personal SIM goes into the Kindly Fund, which backs good causes across Britain — and it's tracked and published. It's built into your price, at no extra cost. We're registered with the Fundraising Regulator.
It takes minutes. You keep your number, activate your SIM when you're ready, and there's no lock-in. You only start paying once your SIM is live.
Anytime. Everything's 30-day rolling — scale up, scale down, or leave whenever you like. No minimum term, no exit fees.
It's a deliberate choice, backed in our terms. If a price ever has to change, it changes for everyone — new and long-standing alike — so there's never a loyalty penalty.
Ready when you are
Fair prices, no surprises, and a little good with every bill.
