Why Kindly for you
Mobile that's
actually on your side.
The industry trained everyone to expect price hikes, lock-in, loyalty penalties and chatbot mazes. Kindly just doesn't play those games — and puts £1 a month from every plan into good causes while it's at it.
Why it's different
Everything you'd expect. None of the games.
Same coverage, same speeds, same phone in your hand — just without the annual creep, the lock-in and the loyalty tax.
Kindly vs many big networks
Many big networks: Up every April
Kindly: None — the price holds
Many big networks: New joiners pay less
Kindly: One fair price for all
Many big networks: Locked in for years
Kindly: 30-day rolling
Many big networks: Chatbot maze
Kindly: Real UK humans
Many big networks: Nothing
Kindly: £1/mo to good causes
01 · Fair price
A fair price — and it stays fair.
One honest price, no annual creep, and no penalty for being loyal. Tap a card to see more.
02 · Freedom
Mobile that bends around your life.
30-day rolling, no lock-in, no notice periods — so you're free to change, pause or leave whenever it suits you, not the network.
Change plan or data, anytime
Move up or down a tariff — 10GB, 20GB or Unlimited — whenever you like, with no penalty for changing your mind.
Cancel anytime
No minimum term, no exit fees. Leave whenever you like — though we hope you won't want to.
Keep your number
Bring your number across for free — your old SIM keeps working until the switch is done.
Manage it in the app
Change plan, check usage, get help — all in a couple of taps. And real UK humans when you want one.
eSIM or physical
Go live in minutes with an instant eSIM, or pick a physical SIM — your choice.
Switch at your own pace
Your SIM waits inactive until you're ready. Activate when it suits — no gap in service, no rush.
03 · Network
99%
UK COVERAGE
A proper network. All the good bits included.
Fair doesn't mean second-best. Kindly runs on a leading UK network, so you get the reach and speeds you'd expect — with none of the games.
- 5G ready
- WiFi & 4G calling
- Keep your number
- eSIM & physical SIM
- Europe roaming included
- No speed caps
- Real UK humans
04 · Giving
Your bill, quietly doing good.
£1 a month from your plan goes into the Kindly Fund — included in your price, so it costs you nothing extra. Here's what that little pound does.
£1
a month from every plan
£12
a year, per SIM
£12,000
a year from 1,000 SIMs
What your £1 does
One pound, six ways it matters.
Included in your price
£1 a month, to the Fund
Costs you nothing extra
It's built into your price — you don't pay a penny more to make it happen.
Straight to the Fund
Your pound goes into the Kindly Fund — not marketing, not margin. All of it to good.
Backs real UK causes
Food banks, young people, mental health, community groups — real work, close to home.
Automatic every month
No forms, no fundraising pages, no admin — it just happens because you're on Kindly.
Adds up together
Small on its own — but 1,000 SIMs is £12,000 a year. It gets serious, fast.
You choose fair, by default
Same phone, same coverage — but your money quietly lands on the right side.
No annual price rises
No annual price rises. 30-day rolling.
No annual price rises. Kindly is 30-day rolling, so there's no contract to lock you in. If we ever change a price, we'll tell you at least 30 days before, and you can leave without paying any more.
The fair questions
What's the catch?
Kindly runs on a leading UK network, with 99% estimated UK coverage and 5G. You get the same reach and reliability — just none of the games.
Yes — it's the same underlying UK network, so coverage and speeds are on a par. You can check your area on our coverage map before you switch.
No annual price rises. Kindly is 30-day rolling, so there's no contract to lock you in. If we ever change a price, we'll tell you at least 30 days before, and you can leave without paying any more.
Both. Bring your number across for free, and because everything's 30-day rolling you can cancel whenever you like — no minimum term, no exit fees.
Yes — £1 a month from your plan goes into the Kindly Fund, which backs good causes across Britain. It's included in your price, at no extra cost to you.
There isn't one. No lock-in, no minimum term, cancel anytime, and you only pay once your SIM is live. We've just chosen to do it fairly.
Ready when you are
See how fair mobile actually feels.
No annual rises, no lock-in, real UK humans — and £1 a month quietly doing good.