Why Kindly for you
Mobile that's
actually on your side.
The industry trained everyone to expect price hikes, lock-in, loyalty penalties and chatbot mazes. Kindly just doesn't play those games — and puts £1 a month from every plan into good causes while it's at it.
Why it's different
Everything you'd expect. None of the games.
Same coverage, same speeds, same phone in your hand — just without the annual creep, the lock-in and the loyalty tax.
Kindly vs other networks
Other networks: Up every April
Kindly: None — the price holds
Other networks: New joiners pay less
Kindly: One fair price for all
Other networks: Locked in for years
Kindly: 30-day rolling
Other networks: Chatbot maze
Kindly: Real UK humans
Other networks: Nothing
Kindly: £1/mo to good causes
01 · Fair price
A fair price — and it stays fair.
One honest price, no annual creep, and no penalty for being loyal. Everything you'd want to know about what you pay.
The Fair Price Promise
One honest price, the same for everyone — whether you joined today or three years ago. No haggling, no hidden tiers.
No annual price rises
Most networks nudge prices up every April. We don't. The price you join on doesn't creep up year after year.
No loyalty penalty
New joiners never get a better deal than you. Staying should be rewarded, not quietly punished.
Spend caps & alerts
Set a ceiling and get a heads-up before you reach it. No runaway usage, no nasty month-end surprises.
Travel Safe abroad
Abroad is where bills run away. EU roaming's included, and Travel Safe hard-caps every day beyond it — no holiday bill shock.
Only pay when it's live
SIM-only, no handset debt, no upfront cost — and you're not charged a penny until your SIM is actually switched on.
02 · Freedom
Mobile that bends around your life.
30-day rolling, no lock-in, no notice periods — so you're free to change, pause or leave whenever it suits you, not the network.
Change plan or data, anytime
Move up or down a tariff — 5GB, 20GB or Unlimited — whenever you like, with no penalty for changing your mind.
Cancel anytime
No minimum term, no exit fees. Leave whenever you like — though we hope you won't want to.
Keep your number
Bring your number across for free — your old SIM keeps working until the switch is done.
Manage it in the app
Change plan, check usage, get help — all in a couple of taps. And real UK humans when you want one.
eSIM or physical
Go live in minutes with an instant eSIM, or pick a physical SIM — your choice.
Switch at your own pace
Your SIM waits inactive until you're ready. Activate when it suits — no gap in service, no rush.
03 · Network
A proper network. All the good bits included.
Fair doesn't mean second-best. Kindly runs on a leading UK network, so you get the reach and speeds you'd expect — with none of the games.
- 99% UK coverage
- 5G ready
- WiFi & 4G calling
- Keep your number
- eSIM & physical SIM
- EU roaming included
- No speed caps
- Real UK humans
04 · Giving
Your bill, quietly doing good.
£1 a month from your plan goes into the Kindly Fund — included in your price, so it costs you nothing extra. Here's what that little pound does.
£1
a month from every plan
£12
a year, per SIM
£12,000
a year from 1,000 SIMs
What your £1 does
One pound, six ways it matters.
Costs you nothing extra
It's built into your price — you don't pay a penny more to make it happen.
Straight to the Fund
Your pound goes into the Kindly Fund — not marketing, not margin. All of it to good.
Backs real UK causes
Food banks, young people, mental health, community groups — real work, close to home.
Automatic every month
No forms, no fundraising pages, no admin — it just happens because you're on Kindly.
Adds up together
Small on its own — but 1,000 SIMs is £12,000 a year. It gets serious, fast.
You choose fair, by default
Same phone, same coverage — but your money quietly lands on the right side.
The Fair Price Promise
Three commitments. Backed in our terms.
If a price ever has to change, it changes for everyone — so it's always fair.
No annual price rises
The price you join on doesn't creep up every April.
The same price for everyone
No loyalty tax. New or long-standing, everyone pays the same.
No lock-in, ever
30-day rolling. Stay because it's good, not because you're stuck.
The fair questions
What's the catch?
Ready when you are
See how fair mobile actually feels.
No annual rises, no lock-in, real UK humans — and £1 a month quietly doing good.