The Kindly Fund
Where your £1 goes —
and how you know.
Every SIM puts £1 a month into the Kindly Fund. Here's exactly what that is, why it's pooled, and how we prove it reaches real causes.
The basics
One fund. Every SIM's £1.
The Kindly Fund is a single pot that every active business and personal SIM pays £1 a month into. It comes out of our margin, not on top of your bill — so it costs you nothing extra. The Fund backs vetted good causes across Britain: food banks, young people, mental health, community groups, and more.
- £1 a month, from every SIM
- Out of our margin — never added to your price
- 100% goes to good causes
Why a fund
Small on its own. Serious together.
A single pound doesn't change much. A thousand pounds, every month, does. Here's why we pool it.
Scale
Lots of small amounts become grants big enough to actually matter.
Reach
The Fund can back causes too small to run their own campaigns — the local groups that never make the big appeals.
Flexibility
Money goes where the need is greatest that month, not locked to one place.
Zero effort
Nothing to set up or manage. You switch; the giving just happens.
One day you'll be able to point your £1 at a cause you choose — that's coming with SIMs for Good. For now, the Fund makes sure every pound does the most good it can.
How you know
We show you the receipts.
Most “giving” brands ask you to take it on faith. We'd rather show you.
A published giving ledger
Every pound in, every grant out — published openly, so you can see exactly where it went. No black box.
Vetted causes
Every cause is checked before a penny reaches it — registered, real, and doing genuine good. We publish how we choose.
Held to a standard
Our Fundraising Regulator registration is in progress, so the Fund is held to a proper standard.
Watch it grow
A live running total of what's been raised and given. The Fund is just getting started — you'll be able to watch it climb from launch.
Illustrative / projected — not money already raised
£0
and counting
Quarterly
Updated every quarter
100%
Every penny tracked and published
The good it does
This is where it went.
Real causes, real stories — with the date and the amount, so you can see your bill at work.
Coming soon
Our first stories land after the Fund's first quarter of giving — check back here.
Coming soon
Our first stories land after the Fund's first quarter of giving — check back here.
Coming soon
Our first stories land after the Fund's first quarter of giving — check back here.
Every story back lives in The Kindly Journal, under “Where your £1 went”.
Your bill, quietly doing good.
Backed by our Fair Price Promise · Fundraising Regulator registration in progress