Ethical mobile · 3 min read
Where the £1 goes: how every Kindly SIM backs good causes
£1 a month from every Kindly personal and business SIM goes to good causes, built into the price. Where it goes and how you'll see it.
Lots of companies say they "give back". Fewer tell you how much, to whom, or how you'd ever check. So here's ours, in plain English.
The short answer: £1 a month from every Kindly personal and business SIM goes to good causes. It's built into the price, so it never costs you extra. If you joined through a cause's SIMs for Good page, your £1 goes to that cause. Otherwise it's shared across charities and community causes around the UK. Charities on Kindly don't give £1: they get £1 off their price instead.
How does the £1 work?
- You pay your normal Kindly bill.
- For every full month you've paid, £1 from each personal and business SIM is set aside for good causes.
- It goes to the cause you joined through on SIMs for Good, or, if you didn't pick one, it's shared across good causes.
What if I don't pick a cause?
Your £1 is shared across charities and community causes around the UK. Behind the scenes, these £1s are held in the Kindly Fund. It isn't a separate charity: it's held by Kindly Mobile Ltd and kept for giving.
What kind of causes does it support?
Food banks, hospices, animal rescues, sports clubs, mental health support, sea rescue, environment projects, schools and PTAs, befriending, homelessness, youth groups and more: the local causes that keep communities going.
How much will it give?
It grows with every SIM. 1,000 SIMs means £12,000 a year for good causes; 10,000 SIMs means £120,000. It will be paid out to good causes every three months.
How will I know the money is really given?
We'll publish where it goes: the causes, the amounts and what it paid for. We'll share updates through the year as payments go out, and publish a full report once a year. And if a cause you chose can no longer be paid (say it closes), your £1 is shared across other good causes instead, so it still does good.
Can I choose my own cause?
Yes. Want your £1 to go to a specific charity, school, club or community group? If they've joined SIMs for Good, order through their fundraising page and your £1 goes to them every month you stay. If your favourite cause hasn't joined yet, tell them about it. It's free for them, and the only thing they do is share. Already with us? You can change the cause your £1 goes to by asking us in writing at hello@kindlymobile.co.uk.
Ready for a phone bill that does some good? [Find my plan](https://kindlymobile.co.uk/personal), or see SIMs for Good to back a cause you love.
Questions people ask
Does the £1 cost me extra?
No. It's built into the price, never added on top.
Is my £1 actually given?
Yes. We'll publish where it goes.
Why don't charity SIMs give £1?
Charities are good causes themselves, so the £1 comes off their price instead.
Is the £1 a donation from me?
No. Kindly gives it from the price you pay, so you can't claim Gift Aid or tax relief on it.
What if I miss a payment?
The £1 is only given for months that are paid. If you catch up in full, the £1 for those months is given then.
Sources
- Kindly's own giving rules (internal, November 2026)
