Kindly · 2 min read
Is Kindly Mobile legit?
Kindly Mobile is a registered UK company on the O2 network, run by a North East team. Who we are, how we make money and how to reach us.

We're new, and you've never heard of us. Checking before you hand over your phone number is exactly the right instinct.
The short answer: yes. Kindly Mobile Ltd is a registered UK company (number 16889854) selling genuine O2 SIMs, run by a team in the North East with more than 30 years' combined experience in telecoms for businesses and charities. You can ring us, email us, and leave any time.
Is Kindly Mobile a real company?
Yes. Kindly Mobile Ltd is registered in England and Wales (company number 16889854) and VAT registered (GB507696364). We're based at Unit 3, Bensham Street, Boldon Colliery, Sunderland, NE35 9LN. We're registered with the Information Commissioner's Office (ZC291162).
Who's behind Kindly?
Kindly was founded by Dom Ryan, Carla Redpath and Michael Gibbons: a team with more than 30 years' combined experience in telecoms for businesses and charities. We started Kindly because we'd seen how the rest of mobile works, and thought it could be done better.
Which network does Kindly use?
Kindly SIMs are genuine O2 SIMs, so you get O2's UK coverage. We buy network access wholesale and run our own customer service, billing and giving.
Is Kindly a proper network or a reseller?
Kindly is a mobile virtual network operator (MVNO), like many UK networks. That means we don't own masts. We use O2's, so you're on the same signal as an O2 customer. You get a normal UK mobile number, and you can keep your existing one when you switch.
How does Kindly make money if it gives money away?
We charge a fair monthly price, pay for network access, and give £1 a month from every personal and business SIM to good causes. What's left runs the business. We don't charge fees for delivery, late payment or reconnection, and there are no annual price rises.
Where does the £1 go?
If you joined through a cause's page on SIMs for Good, it goes to that cause. Otherwise it's shared across charities and community causes. On charity plans, the £1 comes off the price instead. Read more in where the £1 goes.
Am I locked in?
No. Every plan is a 30-day rolling contract, so you can leave whenever you like and take your number with you.
What if something goes wrong?
Talk to us first: our own team handles complaints. If we can't put it right, you can take it to the Communications Ombudsman, a free, independent scheme we're a member of. See our complaints page.
How do I contact Kindly?
Call 0330 043 9690 (9am to 5pm, Monday to Friday) or email hello@kindlymobile.co.uk. You'll reach our own team in the North East.
What do Kindly customers say?
You can read and leave reviews on Trustpilot.
Still weighing it up? Read our key facts or see our plans.


