From the build · 1 min read
Why we're only taking 1,000 at a time
We're opening Kindly to 1,000 founding customers first, so every one of them gets a real person and proper help.
Most new phone companies want to be big as fast as possible. Launch, advertise everywhere, sign up as many people as they can, and sort the problems out later.
We've been on the other end of that. Long waits on hold. Emails answered by someone reading a script. A problem passed round until you give up.
So we're doing it differently. We're opening Kindly to 1,000 founding customers first.
Why stop at 1,000?
Because we want to get it right for every one of them. That means a real person on our team who knows your account. It means every new SIM, every number switch and every question gets proper attention, not a queue number.
It also means we learn. Every founding customer helps us shape how Kindly works, from how you add extra data to how your impact is shown. When something isn't right, we'll fix it before we grow.
What it means for you
- No contract. Everything is 30 days at a time.
- No price rises every year.
- £1 from every SIM, every month, to good causes.
- Help from people, not a script.
When the first 1,000 are settled and we're sure everything works as it should, we'll open the next group.
If you're reading this while places are still open, we'd love you to be one of them.
Dom Ryan, Founder, Kindly Mobile
