SIMs for Good
Know a cause that deserves this? Introduce them.
Got a charity or community group close to your heart? Tell us about them. Once they're on board, the £1 from your SIM can go straight to them — turning your phone bill into steady support for a cause you love.
How it works
From a name to a nomination, in four steps.
1
Tell us about them
Email us the cause's name and a line on what they do. That's all we need to get started.
2
We reach out
We invite them to join SIMs for Good — it's free for them, with no catch and nothing to sell.
3
They set up
Once they're verified, they get their own page so supporters can back them directly.
4
Point your £1 at them
Switch your SIM's giving from the Kindly Fund to your cause — and keep it there for good.
Nothing waits, and nothing's wasted.
While your cause gets set up — or if they decide not to join — your £1 keeps doing good in the Kindly Fund, backing causes across Britain. The moment they're on board, you can switch your giving over to them. You're never left in limbo, and no pound is ever left idle.
Who can you introduce?
Almost any good cause — it doesn't have to be a household name.
- Registered charities
- CIOs
- CICs
- Sports & community clubs
- Local community groups

What your cause gets
- Recurring income — £1 a month from every supporter who backs them
- No cost to join and nothing to run — we handle it
- Their own page to share with supporters
- Registered with the Fundraising Regulator, done properly
One email
Introduce a cause in one email.
Send us their name and a line about them, and we'll take it from there. It's the easiest good deed you'll do today.
Questions
Introducing a cause, answered.
No — joining SIMs for Good is free, with no fees and nothing to run. They simply receive £1 a month from each supporter who backs them.
It stays in the Kindly Fund, doing good across Britain — and you can switch it over to your cause the moment they're on board.
No problem — your £1 keeps supporting the Kindly Fund, so it's never wasted. You can introduce a different cause any time.
Yes — you can point your £1 at a different cause whenever you like, from your account.
Registered charities, CIOs, CICs, sports and community clubs, and local community groups can all take part.
SIMs for Good
Turn your bill into support for a cause you love.
SIMs for Good is launching soon and runs as a separate scheme — this is the quick way to put a cause forward now.
