Donated by default
No tick-box. No opt-in. Every SIM gives — quietly, automatically.
Why Kindly
We'd rather earn your loyalty than contract it.
Mobile pricing has quietly stopped making sense. Long-standing customers pay more. April rises eat the savings. Loyalty is punished. Kindly is the opposite of all of that.
The film
Two minutes on why we built Kindly.
Our founder on price rises, loyalty penalties and the £1 per SIM that goes to good causes every month.
Read the transcript
- 00:00
- Dom Ryan, Co-Founder, Kindly Mobile, on a flat yellow studio backdrop.
- 00:06
- On screen: Mobile, for charities.
- 00:14
- On screen: Starting to struggle being able to afford it.
- 00:20
- On screen: Annual price rise — changes to the price of your plan from April 2026.
- 00:26
- On screen: 30-day rolling. Fair Price Promise. No annual increases.
- 00:34
- On screen: £1 per SIM, per month, to good causes.
- 00:44
- On screen: Kindly — mobile that gives back.
- One SIM, one priceThe number on your first invoice is the number you keep.
- The same big networkFull UK coverage — nothing about the signal is budget.
- £1 a month, givenOut of our margin, every month the SIM is active.
The Fair Price Promise
Three commitments we won't break.
Your price never goes up
No April letter. No RPI bump. No "as agreed in your contract" tricks. The number on your first invoice is the number you keep.
For context: April rises on O2 Direct typically add c. £2.50/mo on Personal, c. £1.50+VAT/mo on small business and RPI percentages on larger business contracts.
Everyone pays the same
No introductory rates that quietly creep. No "loyalty tax". Your neighbour's price is your price — for the same SIM, today and in five years.
30 days keeps us honest
If we get worse, you walk. We work to keep you every month — not lock you in for two years and hope you forget.
The giving model
A network that gives back, automatically.
£1 from every active full-price Kindly SIM goes to good causes, every month — out of our margin, not your bill.
Monthly, not one-off
£1 per SIM per month, every month it's active. The opposite of campaign giving.
Reported transparently
Pool numbers and recipients published openly. Mock counter on the homepage, real one at launch.
Side by side
How Kindly compares.
Best Price
30-day rolling
36-month contract
36-month contract
36-month contract
24-month contract
Annual Price Rises
Every April
Every April
Every April
Every April
All customers pay the same
In life tariff changes
Yes anytime
Scale SIMs Anytime
EU Roaming Included
Data Controls & Alerts Included
Enterprise Only
Worldwide Roaming
Everywhere (195+ countries)
Most countries
Most countries
Most countries
Most countries
Giving Built In
£1/SIM/month
Kindly
- Best Price
- 30-day rolling
- Annual Price Rises
- No
- All customers pay the same
- Yes
- In life tariff changes
- Yes anytime
- Scale SIMs Anytime
- Yes
- EU Roaming Included
- Yes
- Data Controls & Alerts Included
- Yes
- Worldwide Roaming
- Everywhere (195+ countries)
- Giving Built In
- £1/SIM/month
O2
- Best Price
- 36-month contract
- Annual Price Rises
- Every April
- All customers pay the same
- No
- In life tariff changes
- No
- Scale SIMs Anytime
- No
- EU Roaming Included
- Yes
- Data Controls & Alerts Included
- Enterprise Only
- Worldwide Roaming
- Most countries
- Giving Built In
- No
EE
- Best Price
- 36-month contract
- Annual Price Rises
- Every April
- All customers pay the same
- No
- In life tariff changes
- No
- Scale SIMs Anytime
- No
- EU Roaming Included
- No
- Data Controls & Alerts Included
- Yes
- Worldwide Roaming
- Most countries
- Giving Built In
- No
Vodafone
- Best Price
- 36-month contract
- Annual Price Rises
- Every April
- All customers pay the same
- No
- In life tariff changes
- No
- Scale SIMs Anytime
- No
- EU Roaming Included
- No
- Data Controls & Alerts Included
- Yes
- Worldwide Roaming
- Most countries
- Giving Built In
- No
Three
- Best Price
- 24-month contract
- Annual Price Rises
- Every April
- All customers pay the same
- No
- In life tariff changes
- No
- Scale SIMs Anytime
- No
- EU Roaming Included
- No
- Data Controls & Alerts Included
- No
- Worldwide Roaming
- Most countries
- Giving Built In
- No
Comparison correct as of June 2026, based on each network's published business price-increase terms. Network terms change — check theirs before deciding.