Deals · 2 min read
Why we don't do Black Friday deals
No Black Friday deal from us this year. Just one fair price, all year, for everyone. Here's why, and what to check before you sign a deal.
This week your inbox will fill with countdown timers, "lowest price ever" banners and deals that end at midnight (until the next one starts at 12.01). We're sitting this one out.
The short answer: we don't do Black Friday deals because we don't think new customers should get a better price than the people who've stuck with us. At Kindly there's one price for everyone, all year, with no annual price rises and no lock-in. No countdown timer, and no April price rise waiting for you either.
Are Black Friday mobile deals worth it?
Sometimes. But read the small print, because a typical Black Friday mobile deal often means:
- A low price to get you in, sometimes only for the first few months.
- A contract to keep you there, usually 12 or 24 months.
- A price rise every April while you're tied in.
- Existing customers paying more than the people who joined last week.
A deal that looks cheap on the day can cost more over the contract. The only way to know is to add it up.
What does Kindly do instead?
- One price for everyone. New or long-standing, you pay the same.
- No annual price rises.
- Your price stays yours. Existing customers keep their price while they stay on their plan.
- 30-day rolling. No lock-in, so we have to keep earning your custom every month.
- A £0 spend limit on every SIM, so nothing beyond your plan can be charged.
- £1 a month from every personal SIM to good causes, built into the price.
Personal plans are £11.95 (10GB), £15.95 (20GB) and £18.95 (Unlimited) a month, including VAT. In November, in April, and on any random Tuesday.
What should I check before I grab a deal this week?
- The price after any introductory months. That's the real price.
- How long you're tied in, and what it costs to leave. Text INFO to 85075 to check your current contract first.
- Whether the price rises every April, and by how much. Since January 2025, new contracts must show any rise in pounds and pence (Ofcom explains the rules).
- The total over the whole contract, not just the first month.
- Whether you need a new phone at all. If you do, it can work out cheaper to buy the handset on its own, outright or on the maker's own finance, and pair it with a SIM-only plan. Add up both options before you sign.
Not sure what you're paying now? Pop your bill into [Bill Check](https://kindlymobile.co.uk/bill-check) and see, or go straight to our plans. No timer. Take your time.
FAQ
Will Kindly ever run a sale?
We'd rather keep one fair price than discount for a few days and make our existing customers feel like mugs.
Is Kindly cheaper than a Black Friday deal?
Not always on day one. Over a year or two, with no April rise and no lock-in, it can work out fairer.
Can I switch to Kindly and keep my number?
Yes. Text PAC to 65075, then add the code in your Kindly account after ordering and pick your switch date.
